While there's no magic number for when or how often you should post on social media, keeping an eye on performance will help you and your team determine what content engages your audience the most. You can pace the production around your team's bandwidth and other duties your department is responsible for by planning the content in advance.Īs you scale, make sure you track post analytics to see how your content is performing.

Easier ScalabilityĪnother benefit to having a social media calendar is that it can help you scale your content production without overwhelming your marketing team. This will help avoid potential miscommunication and confusion down the road. For instance, if your company has a big event coming up, a content calendar will help you strategize how to promote it in advance.īest of all, a social media calendar keeps everyone on your team informed on when content is being published.

It can also provide more time for creating content about trending topics and upcoming holidays and events. Rather than coming up with content ideas on the fly, you can plan your content around your organization's needs. Having a content calendar keeps you and your team organized, which is essential when managing multiple social media channels. Let's take at the benefits of having a social media calendar. This enables you to keep track of deadlines, better manage your content creation team, and create transparency with stakeholders who rely on your publishing schedule.Ĭreating a great content calendar isn't as simple as adding a few Instagram post ideas to your Google calendar.

A social media calendar is a planning document that organizes your publishing schedule by date.

2022 editable calendar excel